Assistant Director of Audience Development - Miami University in Oxford Ohio

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Miami University

Oxford, Ohio

United States

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Detailed Job Description

Job ID:  1252

The Assistant Director of Audience Development leads the Series’ communications strategy and event management efforts with a deep understanding of our varied offerings in performing arts and entertainment, education outreach, and special events. He/She works in a variety of capacities with a fluid team of colleagues, students, interns, volunteers, vendors and collaborators to accomplish departmental, college and University-wide goals.


Areas of Responsibility

Marketing: Develop and direct marketing and communication strategies to accomplish participation and profile while building community value.

  • Planning: Develop and implement creative direction, strategies and tactics to effectively advertise, promote and publicize Series events, outreach, sponsorships, initiatives and partnerships. 
  • Digital Marketing:  Develop and administer the Series’ digital presence, including email and digital marketing, website content and social media platforms.
  • Audience Evaluation:  Develop and execute audience evaluation initiatives to target and refine communications strategies, understand and improve audience experiences, and measure the impact and outcomes of projects in support of short- and long-term goals.
  • Sales Analysis:  Use historical data, sales and participation trends to recommend and implement changes.
  • Manage: Student and professional designers and other vendors to assure expected levels of quality work are achieved and budgets are observed.

Education/Outreach: Responsible for managing all aspects of the Series’ education and outreach programs.

  • Develops curricular content, promotional plan and actively solicits participation in Series’ programs, including educators, community members, sponsors and students.
  • Coordinates all educational outreach activities, including transportation, promotion, event management and post-event analysis.

Fundraising & Grants: Supports the Director in accomplishing departmental fund raising and unearned income goals via integrated marketing and outreach efforts.

  • Show & Tell:  Manages the initiative to build community and campus value of Series programs.
  • VIP Donor/Sponsor Program:  Develops and produces fund raising materials; facilitates artist meet-and-greet and other events.
  • Arts Camps:  Helps promote and manage youth arts camps, including soliciting and screening camp staff applicants, assisting in supervising campers and daily parent reports.
  • Wine Tasting/Special Events:  Takes a leadership role in marketing and producing annual Wine Tasting fundraiser; participates in other fund raising activities as appropriate.
  • Grant Writing:  Prepares narrative, support material and other data necessary for successful grant applications from of a variety of funders; prepares grant reports as needed.

Administrative: Supervises student employees and interns, providing feedback necessary for expected job and academic performance.

  • Participates in strategic short- and long-term planning.
  • Represents the Series on campus and with regional committees and events as necessary.
  • Serves ex officio on the Performing Arts Series Advisory Board; attends all meetings; prepares and presents reports as appropriate.

Minimum Qualifications

Required Qualifications

  • Bachelor's degree.
  • Excellent oral and written communication skills and facility with graphic design.
  • Relevant marketing industry knowledge.
  • Ability to manage multiple projects simultaneously and work with a variety of individuals and offices across the campus, community and a variety of vendors to accomplish departmental goals.
  • Ability to work evening and weekend hours. 
  • High proficiency with Microsoft Word and Excel is essential.
  • The successful candidate will…

  • Possess a combination of academic credentials and relevant professional experience that demonstrates a record of successful project management, preferably in an arts/education/cultural setting.
  • Work comfortably in a variety of creative and administrative contexts as a staff member, leader, educator/trainer, committee member, consensus builder, purchaser/client.
  • Be able to answer the "what and why" of a proposed project before resources are committed.
  • Be a flexible, self-motivated team player, who is able to think strategically, build consensus and quickly solve problems, often in public situations.
  • Be skilled at identifying, cultivating and managing relationships and partnerships across campus and in the community to accomplish organizational goals.
  • Be creative, thoughtful, articulate, energetic, savvy and passionate about the Series’ mission.

Submit (as "other" document) samples of your work that will demonstrate how your abilities and experiences best match the job description. A brief explanation of context for each sample is appreciated.

Preferred Qualifications

Preferred Qualifications:

  • Two to three years of experience with concert/event marketing.
  • Experience in developing donor relations.
  • Experience in a university and/or non-profit setting a plus.

 Computer Skills

  • Proficiency with Adobe Creative Suite is highly desirable, specifically, InDesign, Illustrator and Photoshop.
  • Familiarity with Cascade web content management system is a plus.

Special Instructions to Applicant

Submit (as "other" document) samples of your work.

Miami University, an equal opportunity/affirmative action employer with smoke- and tobacco-free campuses, is committed to a multicultural environment and strongly encourages applications from minorities, females, veterans and individuals with disabilities.

Keyword Phrases

  • Performing Arts Series
  • Assistant Director of Audience Development
  • #1 Nationally for best teaching
  • Opportunities for growth and advancement
  • Inclusive, equitable working environment
  • Cultural Facilities / Museums
  • Public Relations, Marketing and Communications
Employment Type:Administrative Staff
Degree Required: See Job Description
Experience: See Job Description
Level of Job: Director
Salary: See Job Description
Type of School:Research University
Application Requirements: CV/Resume
Cover Letter