Communication Strategist - Saint Leo University in Tampa Florida

Unfortunately, this job is expired as of 6/10/2015.

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Saint Leo University

Tampa, Florida

United States


Detailed Job Description


Center for Online Learning (COL)

Under the general direction of the Associate Vice President of Enrollment & Support Services the Communications Strategist maintains overall responsibility for all activities related to student-facing outreach communications for multiple work groups within the Enrollment and Online Programs team. The Communications Strategist will compose creative content and deploy all available technology efficiently and effectively in a manner that informs inquiries, new and continuing students, and former students to support our new student acquisition and continuing student retention initiatives for the Enrollment and Online Programs group.

Basic Function:

• Plan and lead all outreach communication campaigns; supporting our efforts to engage inquiries as well as to convey important information to our new and continuing students.
• Measure the effectiveness of all communications through current technology tools and strategically adjust according to situational needs, trends and special requests.
• Maintain outreach calendar for multiple teams in a manner that ensures opportunities to communicate are maximized and proactively devise new initiatives to increase response rates and engagement.
• Develop a strategy to regularly test, refresh and renew output to create a dynamic, engaging approach to all communication releases.
• Seek out additional opportunities to enhance our communication plan effectiveness through continual proactive awareness of the latest technology and trends in communication via various avenues including social media.
• Proactively engage all departments within Enrollment and Online Programs to fully understand communication needs and adjust accordingly based on multiple variables.
• Maintain extensive archival information regarding all deployed outreach initiatives for future retrieval and potential reuse.

Required Education/Experience/Skills:

• Superior oral and written communications skills with an emphasis on effective outreach, creative approaches, attention to detail and efficient delivery methods.
• Ability to devise compelling outreach initiatives deploying current technology across multiple areas of the organization.
• Ability to engage with a variety of constituents in a variety of roles within the Enrollment and Online Programs group.
• Superior organizational skills; ability to execute multiple objectives concurrently.
• Ability and willingness to work evenings and weekends.
• Periodic travel to the Saint Leo University Campus required.
• Proficiency with MS office required.

Minimum Qualifications:

Three or more years of related experience in a high-volume communications role.

Bachelor’s degree from a regionally accredited institution required.

Preferred Qualifications:

Master’s degree preferred.

Experience with customer/student relationship management systems preferred.

Keyword Phrases

  • Center for Online Learning (COL)
  • Communication Strategist
  • innovative Catholic university
  • higher education to the military
  • leader in online higher education
  • Public Relations, Marketing and Communications
  • Admissions & Enrollment / Recruiting
Employment Type:Administrative Staff
Degree Required: Bachelors
Experience: See Job Description
Level of Job: See Job Description
Salary: Not Specified
Type of School:4 - Year / Masters Institution
Application Requirements: CV/Resume
Cover Letter
Writing Samples