Copywriter/Digital Marketing Specialist - Miami University in Oxford Ohio

Unfortunately, this job is expired as of 6/7/2015.

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Miami University

Oxford, Ohio

United States

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Detailed Job Description

Job ID 469


The College of Education, Health & Society (EHS) invites applications for the position of Copywriter/Digital Marketing Specialist. This position will play a key role in planning, designing, implementing, reviewing and assessing the integrated communications and marketing efforts of EHS. EHS is looking for a personable, articulate, detail-oriented self-starter with strong project management skills to work in a team-based environment to advance its strategic goals and objectives.  This position reports to Coordinator of Marketing, Outreach and Global Initiatives.


  • Collaboratively develop and implement all digital campaigns and strategies including but not limited to website, social media, landing pages, and emails;

  • Copywriting  - establish tone and voice. Produce relevant copy for marketing materials, web and written correspondence;

  • Devise strategies to drive online traffic; track conversion rates and improve website; raise brand and program awareness; improve usability; evaluate customer research, market conditions and competitor data; review new technologies and bring EHS to forefront of developments in digital marketing;

  • Proactively research and implement plans to harness/incorporate emerging technologies as appropriate

  • Work with Creative Team to co-lead new business practices and implement digital strategies.

  • Use the CMS (Cascade) to post updates, manage landing pages and build out new features and functionality; continually evaluate site interface to optimize the user experience; use Google Analytics to assess site performance and compile KPIs;

  • Social media – maintain and post content to our Facebook, Twitter, YouTube and Linkedin sites per an editorial calendar; monitor user experience and engagement and maintain KPIs to inform our content strategy. 

  • Help promote special events and other outreach activities.

  • Other duties as assigned.

Minimum Qualifications

  • Bachelor’s or Fine Arts degree in marketing, communications, interactive media, web design or related field.

  • Exceptional copywriting and communication skills; ability to communicate complex ideas

  • Understanding of technology and desire to keep up with emerging technology trends

  • Proactive, collaborative and solutions-focused with strong project management skills

  • Ability to manage time, prioritize multiple and concurrent tasks, and quickly produce results

  • Proficient with Microsoft Office

  • Sound understanding of marketing principles


Preferred Qualifications

  • Experience with website content management systems (Cascade)

  • Fluency with usability architecture, development and design tools (including HTML), seo, cross-browser and cross-platform compatibility, image files (jpeg, tif, png, etc.)

  • Basic understanding of website analytics and measuring ROI

  • Solid understanding of online copywriting and how it impact search engine optimization

  • Interest and demonstrated use of various social media platforms

  • Strong understanding of current online marketing concepts, strategy and best practice.

  • Basic Video and/or photography skills

  • Adobe Creative Suite, particularly PhotoShop and InDesign

Special Instructions to Applicant

Annual appointments are made to this position.

Miami University, an equal opportunity/affirmative action employer with smoke- and tobacco-free campuses, is committed to a multicultural environment and strongly encourages applications from minorities, females, veterans and individuals with disabilities.

Keyword Phrases

  • Education Health & Society College
  • Copywriter/Digital Marketing Specialist
  • #1 Nationally for best teaching
  • Opportunities for growth and advancement
  • Inclusive, equitable working environment
  • Public Relations, Marketing and Communications
Employment Type:Administrative Staff
Degree Required: See Job Description
Experience: See Job Description
Level of Job: Analyst / Staff
Salary: See Job Description
Type of School:Research University
Application Requirements: CV/Resume
Cover Letter