Detailed Job Description
The Manager of Trademark and Licensing is responsible for proactively growing licensing revenue to support the university's scholarship fund; strengthening the Miami brand by protecting and promoting the university's commercial image and reputation; finding new local and national retail vendors to place branded marks; and developing and implementing marketing objectives and strategies.
Approve and promote correct usage of images, logos, symbols and marks on promotional, retail and merchandise/specialty items; Grow royalty revenue by tracking and analyzing monthly, quarterly, and yearly sales to improve market penetration, performance of retail sales and outreach efforts, effectiveness of licensing agreements, and the impact to campus; increase placement of trademark materials by advocating for the best possible outcome for the university.
Serve as primary liaison with the Licensing Resource Group (LRG), Miami's licensing agent, in such areas as development of a merchandise-marketing plan and coordinating the approval of new licensees and new products. Work with licensing agent and university general counsel to identify possible infringement issues.
Serve as the university contact regarding trademark and licensing questions and develop cohesive internal partnerships with university marketing and creative services, the bookstore, alumni association, athletics, academic departments, and student organizations to complement, support, and enhance trademark efforts. Ensure compliance with logo usage and manage the existing internal usage online approval system.
Demonstrate ability to develop and maintain external relationships; experience developing and implementing strategic, operational and/or marketing plans; proven marketing experience, particularly in the retail sector; familiarity with current global social justice challenges; experience using social media applications to enhance promotional plans; and ability to embrace technology and learn how to use web content management systems.
Meet with and serve as the liaison in all retail areas to coordinate activity and revenue potential, and contact individuals regularly to educate on logo and brand usage.
Collect data on distribution of products in the marketplace and monitor national opportunities to identify best practices. Actively participate in the International Collegiate Licensing Association (ICLA).
Bachelor's Degree or equivalent combination of education and experience; three to five years of progressively more responsible experience in the field.
Experience with licensing and trademark programs, including demonstrated knowledge of trademarking procedures. Proficient in using social media to increase brand recognition and promote merchandise sales.
Master's degree in marketing, business, or related field. Experience in brand management and strategies. Proven negotiation skills. Experience in an educational or retail merchandise setting. Experience with understanding product licensure agreements.
Excellent interaction and consensus-building skills. Effective oral and written communication and interpersonal skills to interact effectively with a variety of individuals. Independent strategic thinking, prioritization, and decision-making skills. Skill in performing a variety of duties to allow the timely completion of work assignments in an environment of frequent interruptions and distractions. Self-starter and proven track record of meeting goals and advancing a company mission. Strong analytical and problem-solving skills coupled with the ability to gather and interpret data, identify trends, convey findings, make recommendations, and evaluate results. Exceptional ethical standards and integrity.
Special Instructions to Applicants
Employment will require a criminal background check according to University guidelines.