Detailed Job Description
The Adler School is founded on an important idea: Our health resides in our community life and connections. This is what drives our groundbreaking curricula and commitment to social responsibility, from our campuses in downtown Chicago and Vancouver and through Adler Online. We work with those courageous enough to want to change the world. Our doctoral and master's programs—many of them nationally recognized in fast-growing fields—prepare students to lead social change in the fields of psychology and mental health, criminal justice and public safety, business, public policy, and advocacy. In January 2015, we will become Adler University, a new name selected to support our vision as the leading academic institution advancing socially responsible practice, healthy communities, and a more just society.
This program will prepare students to leverage digital media as part of integrated strategies to impact social change. Students will explore the intersections of data, technology, psychology, communications and media to form an integrated perspective on what drives social change and how institutions can move an agenda. Best practices and insights from the private sector, major movements and electoral campaigns will be examined to ensure that students are prepared for the fast-moving world of public engagement innovation. Narrowly defined communications strategies that center solely on traditional media silos and one-directional communications cannot succeed in a rapidly shifting, more flexible, data-driven communications environment. However, while a forward looking perspective is at the core of this program, students must also respect and understand the core tenets of communications theory, traditional social organizing and psychology that set the framework for and remain at the heart of some of the most disruptive, digitally-fueled movements of the past decade. Students will learn how to create and utilize media to affect social change. These courses are designed to marry technology and communications strategy with the psychology of social innovation and user behavior. Keeping up with ever-changing social and digital landscapes requires professionals take a futuristic approach that goes beyond current media, practices, and thinking to position students as adaptable innovators, social entrepreneurs and communications strategists.
- Media psychology
- Digital media
- Social media
- Social change
- Data analytics
- Human behavior/media interaction
- Digital strategies
- Social justice
- Basic data science
- Communications and international relations.
This program will be offered completely online, and structured to be completed in less than 18-24 months. The courses will be structured for asynchronous delivery allowing for both multiple terms of entry and the ability of students to complete the program at different paces. This program will include no practicum placement – consistent with most online programs. Inspiration for this program structure comes directly from the evolving and borderless nature of modern communications and information sharing. The program will address and respect, then push past, current media psychology programs, which tend to define media and media psychology more narrowly. While students will touch traditional media and on psychology of human experience (affective, cognitive, and behavioral) of existing media, this program is specifically designed to build an understanding of how to win in the current environment, identify what’s next and enable graduates to be early adopters of emerging opportunities. Psychology theory and science may be more actively applied to use of social media, e-Learning, and digital technologies in order to foster change in social systems, structures, rules, and behaviors related to issues of social justice. The program will engender futurist and entrepreneurial values and skills. Our practice will also draw from multiple disciplines such as sociology, anthropology, neuroscience, political science, rhetoric, computer science, data science, communications and international relations. Program Objectives At the completion of this program, the student will be able to:
- Anticipate user behavior to develop interactive design frameworks that engage and influence communities to move them towards a unified action.
- Discover how tested and proven communications principles can be adapted to activate online audiences to influence both online and offline actions.
- Explain the historical precedents, current practical applications and future foreseeable adaptations of communication in order to shape social change movements through the use of new media and communication platforms.
- Organize technical, data-driven, defensible and innovative digital applications to develop effective, persuasive and actionable communications strategies.
- Analyze the practical applications of big data and deep analytics to challenge preconceived user behavior assumptions and inform evidence-based strategies.
- Create strategies and initiatives that implement the structural change necessary to manage real-time engagement programs that activate meaningful social change.
- Create digital communication resources that integrate psychological and behavioral principles in order to successfully facilitate the movement of an agenda or idea.
- Formulate creative recommendations using accepted qualitative and quantitative research techniques, as well as social conversation analysis.
MAMC 500: Evolution of Media in Social Movements Description: As the media landscape has evolved from the stable broadcast mechanisms of the early days of radio and television through the expansion of social media, organizations and individuals have consistently had to adapt to keep pace. This course will give students a foundation in the fundamental platforms of modern communications and the technologies behind digital engagement. With this foundation, the course will examine how social movements are built, how existing power structures can be challenged and how activists’ voices can be amplified through social media.
Course Exit Competencies:
By the end of the course students will be able to:
- Recognize the historical framework from which modern communications evolved.
- Explain the role an engaged and highly networked citizenry has played to impact social movements.
- Examine the role of traditional power structures in exerting control of mass message and popular opinion.
- Apply successful strategies from recent historical movements to modern social advocacy challenges.
- Develop recommendations for how failed efforts could have been redesigned for a higher likelihood for success, based on cases and best practices.
● Prepare online lessons to Master’s level students in Communications, New Media, Digital Strategy, Data Analytics, Research, and/or Media Psychology
● Develop, and plan assignments, online discussions, and learning on understanding and generating new media and digital communications.
● Understand and communicate the challenges, opportunities, and common issues facing communications professionals in organizations moving social change.
● Keep all course content current, including ongoing updating of course lectures, notes, and assignments. Remain current in digital, data and social media advancements.
● Keep abreast of developments in the field by reading current literature, engaging with colleagues, and participating in professional organizations and conferences.
● Master's degree in communications, technology or relevant psychologies, or a closely related field from a regionally accredited institution, or equivalent practical experience. A terminal degree preferred.
● College-level teaching experience is required, or equivalent private sector experience
● Online teaching experience is preferred.
● Current social change campaign or communications leadership is preferred
● Relevant research expertise in related areas of user/behavioral psychology
● Relevant research expertise in related area of communications and digital media strategy
Equal Opportunity Employer It is the policy of Adler School of Professional Psychology that all persons are entitled to Equal Employment Opportunity (EEO) protection. The School does not discriminate against any individual for employment because of age, religion, race, color, gender, gender identity, sexual orientation, national origin, ancestry, marital status, physical or mental disability, military status (including unfavorable discharge from the military), or any other category protected by federal, state, or local law.