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The Associate Director of Admissions – San Luis Obispo Campus (ADA) will lead the student recruitment efforts for the Central Coast Regional Campus including any off-site program development. The ADA will directly report to the Associate Vice President & Chief Marketing Officer but will establish a very close working relationship (dotted line reporting) to the Director of the Regional Campus.
1.) Meet the student recruitment goals of the University including the number of new students as well as the admission profile of entering students.
2.) Develop and implement comprehensive student recruitment plans for the Regional Campus as well as the off-site programs that reflect the University’s overall enrollment goals.
3.)Develop student recruitment strategies for new programs and new locations including corporate sites and community colleges in the region.
4.) Help support the development of marketing recruitment publications and materials for the Regional Campus with the Assoc. VP & Chief Marketing Officer.
5.) Help identify marketing strategies and recommend media purchases for the region in consultation with the Assoc. VP & Chief Marketing Officer.
6.) Initiate and maintain corporate contacts for marketing and student recruitment purposes.
7.) Serve as the University’s primary liaison to the assigned community colleges. Provide information and recruit students for the entire University – La Verne Campus and Regional Campuses, traditional aged and adult students.
8.) Develop and implement an admission intake process for the Regional Campus in consultation with and approval of the Regional Campus Director that meets the needs of the campus and utilizes the staff time effectively.
9.) Follow-up with prospective students utilizing phone calls, email, face-to-face and other communication.
10.) Coordinate admission decisions for applicants with the Admissions Office, if applicable.
11.) Plan and conduct information meetings, open houses, etc. as appropriate for student recruitment.
12.) Conduct individual student meetings to facilitate the process of admission to enrollment for all applicants.
13.) Monitor inquiries, application counts and new student registrations through Banner or other system.
14.) Contact “Admitted” Students who have not yet registered for courses.
15.) Perform all other assignments as assigned by Supervisor.
Bachelor’s degree with 3-5 years of proven success in the area of higher education recruitment or other related sales experience. Strong public speaking skills.
Valid California Driver’s License.
Master’s degree preferred.
Higher education study in Marketing, Communications, Sales, or Counseling desirable.
Data base management, Word processing and spreadsheet skills, and Banner experience.
The hiring range for this position is dependent upon qualifications and departmental equity. Benefits of employment include a comprehensive health and welfare plan, tuition remission program for employee, spouse, and dependent children, and a generous 10% contribution to the University’s 403(b) retirement plan.
This is a regularly funded position. Continued funding is subject to meeting enrollment numbers.
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