Senior Director of Marketing and Internal Communications - Metropolitan State University of Denver in Denver Colorado

Unfortunately, this job is expired as of 1/5/2012.

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Metropolitan State University of Denver

Denver, Colorado 80217

United States

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Detailed Job Description

In collaboration with the Associate Vice President of Communications and Advancement, the senior director of strategic marketing and communications directs the project management, creative services, institutional marketing, internal communications and brand development for Metropolitan State College of Denver.
Supervision: Manages team of 8-10 communications professionals.
*Administer the areas of project management, marketing, creative services, internal communications, web communications and social media to effectively position Metro State to its wide range of internal and external stakeholders.
*Works with the areas of Communications and Community Affairs, Development, Foundation, Enrollment Management, Alumni Relations, Athletics and other college offices to create large-scale, overarching marketing and strategic communications efforts that will support marketing, fundraising and enrollment goals.
*Translate college-wide initiatives and strategies to develop marketing objectives, strategies and plans.
*Develops and maintains college-wide internal communication strategies that engage, align and inspire faculty, staff and administrators with the Metro State vision and mission, while driving a greater understanding of key college priorities and initiatives.
*Identifies needs for market research, directs and implements studies and analyzes results.
*Provides analysis of consumer research, current market conditions and competitor information.
*Develops strategy and execution for college web site content, working with the Education
Technology Center and Information Technology to direct the College's web content management systems, navigation, design and user testing.
*Administers contracted services for content development, design projects and advertising plans, including the oversight for agency RFP, and the contract processes for vendors, freelance designers and writers, illustrators, and photographers. Performs the negotiation and management of these vendor relationships.
*Directs budgetary spending for project management, marketing, creative services, web communications and internal communications team.
*Leads overall brand and corporate identity strategy to ensure that brand messaging is consistent
throughout the institution.
*Represents the AVP at meetings and special committees where appropriate.
*Possesses excellent communication and diplomatic skills.

Required Qualifications

*Broad knowledge of all facets of higher education marketing and communications.
*Bachelor's degree required.
*10 years of professional experience in marketing and communications, with five years in a director level or higher position;
*Demonstrated knowledge and expertise in marketing, marketing communications and communications strategy development in higher education or related field.
*Outstanding project management skills; demonstrated ability to manage projects from inception through execution.
*Ability to responsibly and creatively manage a budget.
*Success in managing, supporting and motivating staff.
*Proven ability to bring the institution's strategic priorities to daily work and decision making.
*Excellent writing and editing skills, with proven writing experience for myriad audiences.
*Proven ability to multi-task, balance multiple priorities and meet tight deadlines.
*Working knowledge of the latest new and social media best practices, search engine optimization, search engine marketing branding and market research techniques and practices.
*Familiarity and comfort in a highly collaborative work environment.

Preferred Qualifications

Master's Degree and experience in higher education preferred.

Special Instructions to Applicants

IMPORTANT:In order to be considered as an applicant you must apply online via the online application system,

Copies of Transcripts will be required of all finalist candidates.

It should be noted that while the department is listed as Marketing, this position is actually located in The Office of Communications and Community Affairs.

Keyword Phrases

  • Senior Director of Marketing and Internal Communications
  • Marketing
  • Diverse institution
  • Urban environment
  • Comprehensive college offering bachelor's and master's degrees
  • Other Administrative Programs (nowhere else listed)
Employment Type:Administrative Staff
Degree Required: Bachelors
Experience: See Job Description
Level of Job: Director
Salary: Not Specified
Type of School:4 - Year / Masters Institution
Application Requirements: CV/Resume
Cover Letter
Best if Apply By 1/5/2012