Unfortunately, this job is expired as of 11/18/2013.
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Provides direction and develops website user experience strategies, including information design and content strategy and leads website usability. Distills research and analytic findings, explains their strategic/tactical marketing implications and how they can be used to create effective and efficient interactive marketing strategies, and reports website performance analytics.
Essential Functions, Major Duties, and/or Accountabilities:
- Writes, edits, and consults on the university's web content. Establishes and implements short- and long-range departmental goals, objectives, policies and operating procedures; monitors and evaluates program effectiveness; affects changes required for improvement. Works with customers to understand their goals and helps define strategy, content and features for design of their website. Analyzes audiences and their information and functional needs, and defines site architecture and navigation that serves as a blueprint of the site. 30%
- Manages the university's web strategy and search engine optimization (SEO) efforts. Responsible for developing and overseeing the execution of strategic social media and digital initiatives to optimizate strategy. Works with customers to understand their goals and helps define strategy, content and features for design of their website. Oversees the accountabilities under the Communications Specialist, a direct report, including gatekeeping the master calendar and other internal communication mechanisms.20%
- Manages the university's social media channels and strategy from an institutional perspective. 20%
?Provides and utilizes analytics review data and other research means. 10%
-Writes/edits for other non-Web projects and perform other job related duties as assigned. 10%
- Manages the Communications Specialist and is ultimately accountable for all the responsibilities under that position.
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