Assistant Director Strategic Web Marketing - Utah Valley University in Orem Utah

Unfortunately, this job is expired as of 11/18/2013.

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Utah Valley University

Orem, Utah 84058

United States

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Detailed Job Description

Provides direction and develops website user experience strategies, including information design and content strategy and leads website usability. Distills research and analytic findings, explains their strategic/tactical marketing implications and how they can be used to create effective and efficient interactive marketing strategies, and reports website performance analytics.
Essential Functions, Major Duties, and/or Accountabilities:
- Writes, edits, and consults on the university's web content. Establishes and implements short- and long-range departmental goals, objectives, policies and operating procedures; monitors and evaluates program effectiveness; affects changes required for improvement. Works with customers to understand their goals and helps define strategy, content and features for design of their website. Analyzes audiences and their information and functional needs, and defines site architecture and navigation that serves as a blueprint of the site. 30%
- Manages the university's web strategy and search engine optimization (SEO) efforts. Responsible for developing and overseeing the execution of strategic social media and digital initiatives to optimizate strategy. Works with customers to understand their goals and helps define strategy, content and features for design of their website. Oversees the accountabilities under the Communications Specialist, a direct report, including gatekeeping the master calendar and other internal communication mechanisms.20%
- Manages the university's social media channels and strategy from an institutional perspective. 20%
?Provides and utilizes analytics review data and other research means. 10%
-Writes/edits for other non-Web projects and perform other job related duties as assigned. 10%
- Manages the Communications Specialist and is ultimately accountable for all the responsibilities under that position.  

Minimum Qualifications

Graduation from an accredited institution with a bachelor's degree and three years of experience related to the summary of duties.  

Knowledge, Skills, and Abilities

- Strong knowledge of digital marketing concepts, including Web communication, Web analytics and search engine optimization.
- Ability to think strategically about the use of digital methods and tools in connection with a broader integrated marketing plan.
- Ability to coordinate and execute content aspects of a Web page, from conception (wireframing) to delivery (populating with written and multimedia content).
- Excellent written and verbal communication skills.
- Versatile writer, with a preference for excellent writing skills for digital platforms.
- Excellent presentation skills.�Excellent rapport-building skills.
- Ability to lead people and manage projects and resources.
- Ability to lead collaborative projects across departments and divisions.
- Excellent organization and time-management skills.  

Special Instructions to Applicants

- To be considered an applicant for employment you must apply online through the UVU.Jobs website.
- To receive full consideration for post-secondary education, please submit copies of transcripts or diploma of highest degree earned. Transcripts do not have to be official copies.
- To be considered in the first screening, the online application and required application documents (see below) must be submitted by the screening or closing date.
- Our system can only accept supplemental documents (such as cover letters or transcripts) in PDF or Word format. The file size of documents must be less than 2MB. It is strongly recommended that you take documents that are not in an electronic form and scan them into a separate black and white PDF file so you can attach them electronically to the online application. You can get help with this at a local copy center if needed.
- Any offer of employment will be contingent upon the results of a background check, which includes a criminal records check. A criminal conviction is not necessarily a bar to employment.
- Application materials become the property of UVU.
- For questions contact Human Resources at  

Keyword Phrases

  • Assistant Director Strategic Web Marketing
  • University Marketing & Communications
  • student centered teaching organization
  • building communities of engaged learners
  • beautiful mountain location
  • Public Relations, Marketing and Communications
Employment Type:Administrative Staff
Degree Required: Bachelors
Experience: See Job Description
Level of Job: Director
Salary: See Job Description
Type of School:4 - Year / Masters Institution
Application Requirements: CV/Resume
Cover Letter