Marketing Coordinator Senior - Washington State University in Spokane Washington

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Washington State University

Spokane, Washington


United States
(118276)

Categories

Detailed Job Description

Develop and implement a marketing plan for the WSU Health Sciences campus that includes defining the Health Sciences campus brand within the WSU brand.
Participate in the production of marketing materials that will be utilized locally, statewide, and nationally.

Collaborate and coordinate with campus and University communications and marketing colleagues to develop marketing plans that complement one another and synergize each other. Ensure all campuses have an understanding of Spokane’s health sciences focus and how that focus is a strength of the University.

Research marketing plans that are in development or that have been implemented. Using appropriate research methods, study if marketing strategies are creating desired outcomes. Use study data to guide future marketing strategies.

Required Qualifications

A Bachelor’s degree in marketing, public relations, communications or related field AND three (3) years of professional level experience in marketing, promotional or related work. Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.

Preferred Qualifications

Extensive experience in state-wide marketing.

Previous marketing/promotions experience in a health care, medical school or health sciences setting.

Experience working with a team.

Experience working on deadline.

Advanced proficiency in InDesign, Illustrator, Photoshop, PowerPoint, Adobe Acrobat Pro, Word, web page authoring on both Windows and Mac platforms.

Experience with search engine optimization, Web site analytics, and/or social media.

Monthly Salary

DOQ

Additional Information

Marketing – 50%
Create, write, and produce innovative, comprehensive marketing strategies and plans that advance the WSU Spokane Health Science Campus (WSUS) and the Elson S. Floyd College of Medicine (COM).

Collaborate to leverage marketing materials/plans and recruiting efforts from and by the colleges of COM, Nursing and Pharmacy, as well as University Communications, for the benefit of all three colleges and the campus.

Tailor marketing strategies which can be utilized on the local, state, regional, and national levels.

Coordinate with the marketing staff of University Communications on the Pullman campus when necessary to ensure new plans and actions complement efforts of the other University partners and to ensure marketing and advertisements meet brand standards.

Research diverse types of marketing opportunities; print, commercial, online, etc. Assess new and emerging marketing outlets/trends Analyze return on investment, and make recommendations for better utilizing media to meet campus and college expectations.

Collaborate with various campus departments (academic and administrative) to collect data on current marketing and advertising methods. Create surveys and utilize focus groups to ensure that a well-represented voice of the campus community is delivered.

Coordinate marketing by reviewing references to WSU Spokane online using Google Search, Google Alerts, various social media monitoring utilities; create and update tracking sheets to assist in monitoring/updating these sites in future.

Graphic Design – 30%
Create and produce effective marketing materials for print, audio/video and web-based communications and advertisements.

Oversee implementation of creative and brand elements in the production of marketing materials; ensure compliance with WSU brand standards.

Design, illustrate and create original artwork/graphic design for a variety of media.

Conceptualize, develop, design, and prepare graphic layouts for a variety of applications and audiences.

Design, scan or create camera-ready art for publication such as brochures, posters, signs, bulletins, educational information and materials.

Digital Design – 15%
Collaborate with systems analysts, web developers, and content specialists to design, implement, and create visual media elements for external/internal websites, html emails, e-newsletters, digital signage etc.

Assist in maintaining web development resources and digital media archives.

Other – 5%
Other duties as assigned.

WSU Spokane is a tobacco free campus.

University Overview
Founded as the people’s university in 1890, Washington State University fulfills that commitment by transforming lives through education, research, and community outreach. In 2015, the University celebrated 125 years of delivering life-changing knowledge and discoveries to citizens across the state, region, nation, and around the world. The state’s only land-grant institution and one of two public research universities, WSU provides a world-class education to nearly 30,000 students through its multi-campus, statewide locations and online. The University strives to ensure that higher education is accessible at an affordable cost—a decades-long WSU commitment to the state’s citizens. The University offers more than 200 undergraduate fields of study and 127 graduate and professional degree programs. Many academic programs win recognition nationally for excellence. WSU is one of just 108 public and private universities in the United States—out of more than 4,500—singled out for its “very high research activity” by the Carnegie Foundation for the Advancement of Teaching. The University’s research agenda is focused on addressing challenges in health, sustainability, smart systems, national security, and opportunity and equity. WSU is a major driver of Washington’s economy, partnering with many of the state’s leading industries, including agribusiness, aerospace, health care, software, and construction. The University is responsible for nearly 20,600 jobs statewide and generates an overall economic impact of more than $3.3 billion annually. The institution’s operating budget expenditures total nearly $2 billion annually.

Washington State University Spokane
Located in the University District along the riverfront in downtown Spokane, WSU Spokane is the University’s health sciences education and research campus. The campus is home to the Elson S. Floyd College of Medicine, scheduled to welcome its charter class in August 2017. The University has relocated all of its health sciences disciplines and built new facilities on the campus in recent years. Among the new construction: an $80 million Pharmaceutical and Biomedical Sciences Building and a $34.6 million Nursing Building. Nearly 1,500 undergraduate, professional, and graduate students pursue degrees at the 48-acre campus, which also houses programs offered by Eastern Washington University and is located just across the Spokane River from Gonzaga University.

Spokane is the second largest city in Washington State and the largest city between Seattle and Minneapolis. Complete with a rich cultural scene, historic neighborhoods, urban appeal, and easy access to four-season outdoor recreation, Spokane supplies a high quality of life for the nearly half million residents who live in the region.

Benefits
Competitive benefits available hrs.wsu.edu/benefits



WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veterans, persons of disability and/or persons age 40 and over are encouraged to apply.

WSU is committed to excellence through diversity and faculty-friendly policy action, including partner accommodation and NSF ADVANCE Institutional Transformation programs (http://www.advance.wsu.edu/).

WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521(v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or hrs@wsu.edu.

Keyword Phrases

  • Communications
  • Marketing Coordinator Senior
  • statewide system with worldwide reach
  • Discover a great place to work!
  • embracing diversity where everyone can grow!
  • Public Relations, Marketing and Communications
  • Medical Center Staff
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Employment Type:Administrative Staff
Degree Required: Bachelors
Experience: See Job Description
Level of Job: Analyst / Staff
Salary: See Job Description
Type of School:Research University
Application Requirements: CV/Resume
Cover Letter