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Under the direction of the College President, the Public Relations, Marketing and Development Manager, is responsible for managing the areas of internal and external communications; public information; publications and printed materials; administrates Foundation; and Alumni Relations Association. This position may be assigned as an ex-officio board member of the Porterville College Foundation.
Examples of Duties
1. Provide counsel and technical assistance to College President, Vice Presidents, and other staff regarding communication, public relations, current and future marketing issues which impact the College, its personnel, and procedures.
2. Establish and maintain internal and external communication networks and documents for the College.
3. Compose, develop, and prepare communication for dissemination via speeches, correspondence, talking points, announcements, and other oral or written communications for the College President.
4. Determine the need for general campus and specific program marketing at all campuses; create and initiate marketing and promotional campaigns to meet these needs.
5. Serve as college spokesperson to news media, including preparation of news releases
6. Plan and manage area budget resources.
7. Serve on administrative and college boards, committees, and task forces.
8. Coordinate with the appropriate staff the design, preparation, content development and distribution of all college publications, including the Course Catalog and Schedule of Classes.
9. Update and maintain existing web pages on the college website and portal to ensure currency of posted information.
10. Coordinate alumni relations and the Porterville College Foundation.
11. Coordinate college development, including meeting with members of the public who are interested in making endowments and setting up student scholarships.
12. Actively participate in Management Team assignments and activities as requested by the College President.
13. Perform other related duties and special projects as assigned by the College President.MINIMUM QUALIFICATIONS:
• Bachelor’s Degree from an accredited college/university or equivalent, preferably in communications, journalism, marketing, business, or a related field plus five years experience. Proof of significant experience in public relations, marketing or media may be substituted for the degree requirement.
• Three years in directing public relations or marketing programs.
• A working knowledge of print and electronic media, ability to write and speak effectively, ability to work harmoniously with a wide variety of people, and have the knowledge of and commitment to the mission of the community colleges.
• Demonstrated sensitivity to and understanding of the diverse academic, socioeconomic, cultural, ethnic, and disability backgrounds of community college students and employees.
Note: Degrees and credits must be from accredited institutions (Title V Section 53406). Any degree from a country other than the United States, including Canada and Great Britain, must be evaluated by an evaluation service.
Note: The screening of candidates will be conducted by a screening committee. The screening committee reserves the right to limit the number of interviews granted. Meeting the minimum qualifications for a position does not assure the applicant of an interview.Knowledge of:
• Practices, methods and procedures involved in developing, implementing and conducting public relations, strategic communications, marketing and awareness activities.
• Public relations practices, procedures, techniques and terminology.
• Policies, goals and objectives of College operations, programs and activities.
• Principles, practices and techniques involved in the research, organization, composition and design of news releases, newsletters and informational materials.
• Methods of collecting and organizing data and information.
• Budget preparation and control.
• Interpersonal skills using tact, patience and courtesy.
• Correct English usage, grammar, spelling, punctuation and vocabulary.
• Operation of a computer, desktop publishing equipment and assigned software.
• Record-keeping and report preparation techniques.
• Public speaking techniques.
• Develop, implement, and conduct public relations, strategic communications, marketing and awareness activities to enhance community understanding of College objectives, services and activities.
• Work with donors, alumni, and the Foundation Board in development of College resources.
• Create, coordinate, and execute fund raising events and activities.
• Compose, develop, and prepare communication for dissemination via speeches, correspondence, talking points, announcements, and other oral or written communications for the College President
• Research, organize, compose, and design press releases, newsletters, and informational materials for distribution to the local news media and publication in the community.
• Prepare and deliver oral and written presentations.
• Meet and confer with personnel, administrators, students, and the public to obtain and determine information for publication and promotion.
• Meet and confer with faculty regarding promotion of their courses and programs.
• Serve as a liaison and coordinate communications and information between the College President, other administrators, personnel, print and broadcast media, and the public.
• Monitor legislature and city/county actions affecting College operations and activities.
• Learn College organization, operations, policies and objectives.
• Analyze situations accurately and adopt an effective course of action.
• Maintain records and prepare reports.
• Plan and organize work, working independently with little direction and meeting schedules and time lines.
• Establish and maintain cooperative and effective working relationships with others.
It shall be the policy of the Kern Community College District that equal opportunity to seek, obtain, hold, and advance in employment in the District shall be afforded to all who qualify without discrimination because of race, color, ethnic group identification, ancestry, religion, national origin, sex (gender), sexual orientation, age, and/or physical or mental disability. Appropriate qualifications for the performance of specific duties are the basic criteria for the employmentand promotion of personnel. Additional efforts will be made to recruit, develop, and to promote qualified members of groups that are underrepresented in the District workforce, even if that under-representation cannot be traced to particular discriminatory actions on the part of the District.If you have any questions regarding this policy, please contact the Human Resources Department at (661) 336-5141.
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