Under the direction of the Associate Director of Digital Marketing and Social Media, the Digital Marketing Manager is responsible for implementing online and social media marketing campaigns to fuel awareness of the college, build interest in our programs, and drive high levels of engagement among targeted audiences to support college goals. Projects include executing social media marketing campaigns; synthesizing regular analytics reports detailing the college’s online presence including website analytics, online advertising campaigns, sentiment analysis, and social media; and developing Berklee’s social media presence on emerging platforms.
ESSENTIAL FUNCTIONS/PRIMARY DUTIES AND RESPONSIBILITIES:
Under the direction of the associate director, executes social media marketing campaigns for areas across the college, including admissions, graduate programs, summer programs, focused areas of study, and the Boston Conservatory, with an eye toward increasing targeted engagement of new and existing audiences.
Prepares detailed analytics reports for the college’s external-facing digital properties and marketing and communications campaigns, using Google Analytics, CrazyEgg, SproutSocial, and other tools.
Employs results of analytics to optimize user experiences and make suggestions for how to better engage with and ultimately retain
Researches and implements a social listening tool for Berklee that meets the various needs of areas across the college, including external affairs, student affairs, public safety, and others.
Working closely with other members of the marketing team, perform audience research and analysis via surveys and focus groups to optimize marketing and communications campaigns.
Under the direction of the associate director, develop Berklee’s social media presence on emerging platforms including Snapchat, Periscope, and Facebook Live.
Contributes to the development and maintenance of marketing strategies to meet the college's marketing and communications objectives.
Supports brand awareness by focusing on accurately delivering the college's messages to specific audiences, including prospective and current students, alumni, parents, donors, event attendees, faculty, and staff in compelling ways.
Promotes brand loyalty by ensuring users associate a positive experience with the brand, receiving information across broad channels in places where it is meaningful to them.
Participates in the team-wide implementation planning process.
Manages assigned marketing projects from inception to completion.
Serves on Assessment Committee and works with Institutional Assessment to ensure consistency and accuracy of online information about about the college on third party websites including college guidebooks, Wikipedia, and college message boards.
Assists the associate director and director in achieving area and college goals.
Other duties as assigned.
Hires, trains, and supervises student employees.
Proficient writing, editing, and proofreading skills. Copywriting experience preferred.
Excellent organizational skills and attention to detail.
Project management skills, including assessment and problem-solving skills.
Excellent verbal and written communication skills and the ability to interact and communicate effectively with faculty, administrative staff, prospective/current students, and parents.
Exercises good judgment in all decisions.
Effective prioritization of multiple projects.
Ability to work under high-stress situations and meet deadlines.
Positive attitude within the office and with staff interaction throughout the college.
Demonstrated capacity to develop & maintain effective working relationships with individuals & organizations reflecting a broad range of identities, perspectives & experiences.
A minimum of five years of experience in a marketing or communications
Bachelor’s degree in communication or related field. Master’s preferred.
Demonstrated experience with web analytics tools and digital advertising practices and platforms.
Demonstrated Google Analytics and reporting experience.
Demonstrated social media advertising experience on platforms such as Facebook, Twitter, LinkedIn, and YouTube.
Familiarity with Snapchat, Periscope, Tumblr, Instagram, and other social media.
Experience with web-application systems preferred.
Berklee College of Music is committed to increasing the diversity of the college community and the curriculum. Candidates who can contribute to that goal are encouraged to apply and to identify their strengths in this area.