Coordinator - Alumni Marketing & Membership - Utah Valley University in Orem Utah

Unfortunately, this job is expired as of 11/6/2013.

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Utah Valley University

Orem, Utah 84058

United States

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Detailed Job Description

Under the direction of the Director of Alumni Relations, the Coordinator of Alumni Marketing and Membership is responsible for developing, executing, and evaluating long-range membership and marketing programs and objectives. Also responsible for overseeing alumni association fundraising efforts and campaigns including affinity programs, license plate program, etc.
Essential Functions, Major Duties, and/or Accountabilities:
1. Research alumni audience to determine appropriate programs, benefits, products, services and campaigns. Prepare yearly strategic marketing plan based on research that is tied to Alumni strategic plan. Research and execute techniques to design and promote the website and on-line services to all constituents and oversee the development, maintenance and coordination of the Alumni Association website, and other on-line services. Produce and execute marketing campaigns and materials designed to increase registrations, new Association memberships, and social networking connections and to increase attendance at Alumni events. 30%
2. Pursue and secure sponsorships, partnership agreements, and third-party collaborations to support Alumni Association and UVU Alumni Relations goals. Select and supervise third party vendors for alumni association's benefits package (e.g. affinity card, insurance programs, travel services, etc.) to assure that they are consistent with Association objectives and are fulfilling contractual obligations. Possesses independent authority to negotiate and engage the University and Association in agreements from a preapproved set of options at or below $5000.00. Develop, manage and monitor the components of the Association budget that are related to the marketing, membership recruitment and retention activities, member benefits and programming. 30%
3. Oversee Alumni Association fund raising efforts and campaigns, including license plate program, Student Giving Campaign, Community Alumni Program, and other programs. This includes, but is not limited to, developing a detailed plan, creating promotional materials, working with appropriate vendors and tracking the outcome of the various efforts. Coordinates fundraising efforts with central Development. 15%
4. Work with other Alumni Association staff in planning and implementing events intended to increase awareness of and membership in the association, and collaborate with staff from other Advancement units and university departments as appropriate. Establish relationships and work collaboratively with the appropriate representatives of the Marketing department, colleges/schools and other university staff to generate interest in the alumni association among alumni and current students of the university. This may include having an Association presence at and participation in their events. 15%
5.Analyze results and prepare monthly reports tracking progress and growth trends of alumni membership. 10%  

Minimum Qualifications

Graduation from an accredited institution with a bachelor's degree, plus one year experience in marketing or a related field.  

Knowledge, Skills, and Abilities

- Related experience in preparing and executing marketing campaigns.
- Successful experience securing sponsorships or partnerships.
- Experience preparing tracking reports showing metrics of marketing campaigns.
- Knowledge of alumni associations and related programs i.e. affinity partnerships, non-dues memberships, online communities, etc.
- Experience with successful social networking strategies and campaigns.
- Knowledge of internet marketing strategies and ability to create internet marketing plans to optimize searches and registrations on  

Special Instructions to Applicants

- To be considered an applicant for employment you must apply online through the UVU.Jobs website.
- To receive full consideration for post-secondary education, please submit copies of transcripts or diploma of highest degree earned. Transcripts do not have to be official copies.
- To be considered in the first screening, the online application and required application documents (see below) must be submitted by the screening or closing date.
- Our system can only accept supplemental documents (such as cover letters or transcripts) in PDF or Word format. The file size of documents must be less than 2MB. It is strongly recommended that you take documents that are not in an electronic form and scan them into a separate black and white PDF file so you can attach them electronically to the online application. You can get help with this at a local copy center if needed.
- Any offer of employment will be contingent upon the results of a background check, which includes a criminal records check. A criminal conviction is not necessarily a bar to employment.
- Application materials become the property of UVU.
- For questions contact Human Resources at  

Keyword Phrases

  • Coordinator
  • Alumni Marketing & Membership
  • Alumni Relations
  • student centered teaching organization
  • building communities of engaged learners
  • beautiful mountain location
  • Alumni Associations and Services
Employment Type:Administrative Staff
Degree Required: Bachelors
Experience: See Job Description
Level of Job: See Job Description
Salary: See Job Description
Type of School:4 - Year / Masters Institution
Application Requirements: CV/Resume
Cover Letter