Director of Marketing and Public Relations - West Valley-Mission Community College District in Santa Clara California

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West Valley-Mission Community College District

Santa Clara, California


United States
(FY15/16-175FT)

Categories

Detailed Job Description

Mission College is seeking a talented individual who thrives in a fast-paced and exciting environment to fill the position of Director of Marketing and Public Relations.

Mission College is a public community college located in the heart of Silicon Valley. Our college is known for its innovative approaches to teaching and learning, the strength of our academic programs and faculty, and our friendly staff and supportive atmosphere.

This position manages the full range of activities related to the Office of Marketing, with primary emphasis on development and implementation of a strong marketing plan to increase awareness of and interest for the college by potential students, their families, and the larger community.

Under direction of the College President, this position will implement strategic marketing, work with the media, provide public information, and support community and governmental relations to highlight college strengths and position it favorably in a competitive environment. In support of this purpose, this position also oversees graphic design and college website development staff.

Applicants with experience working in a dynamic environment and who understand the value of serving a diverse student population are encouraged to apply.

Assignment

100% of full time, 40 hours per week, 12 months per year, with anticipated start date of July 20, 2016. Schedule may change to include periodic evening or weekend hours, as needed. This position is a Classified Administrator and part of the Administrative employee unit.

Work Location: Mission College, Santa Clara, CA.

PLEASE NOTE:
We have begun a district-wide classification study of all regular, non-faculty staff positions. A classification study is a process of studying, analyzing, and describing the nature and level of work performed by employees. This classification study will ultimately produce uniform job descriptions for every employee.

The classification study will also include a compensation study that will provide information on what other employers pay employees who are performing similar duties. The District will use this information to ensure that our employees are adequately compensated.

The classification study started in November 2014 and is expected to take approximately 12-18 months to complete. As a result of this study, it is possible for the job description and/or compensation to change in this position opening.

Minimum Qualifications

Education and Experience:

1. Any combination equivalent to a master’s degree from an accredited college or university with major course work in marketing, communications, journalism, public relations and/or graphic design or any combination of education and experience substantially equal to a master’s degree in any one of these fields;

AND

2. Demonstrated ability to effectively work with persons of diverse socioeconomic, cultural, disability, and ethnic backgrounds.

Desired Qualifications

Knowledge and Abilities

Knowledge of:

  • Marketing principles, practices and techniques.
  • Advertising strategies and campaigns.
  • Techniques applicable to student recruitment and retention programs.
  • Techniques use in preparing, producing, and disseminating information, using all major communication media.
  • Principles and practices of mass communication and public speaking.
  • Principles and techniques required to establish and maintain positive external and internal relations.
  • Approaches and techniques for effective community outreach and fundraising.
  • Principles of building and reinforcing brand awareness.
  • Principles of effective graphical presentation for written material and promotional campaigns.
  • Understanding of segmenting markets into target audiences for marketing campaigns and web content presentation.
  • Techniques and procedures of copy editing and layout.
  • Processes for proper budget management.

Ability to:

  • Plan, develop and conduct effective public information strategies and campaigns.
  • Design and produce pleasing, clear, readable publications.
  • Write, edit and proof materials such as speeches, news releases and publications.
  • Leverage resources to achieve outcomes within a specified budget.
  • Speak effectively in front of large groups of people.
  • Ability to discern and provide guidance on effective graphic design.
  • Plan and schedule projects to meet critical time lines.
  • Establish and maintain effective and cooperative working relationships with others.
  • Communicate effectively both orally and in writing.
  • Relate effectively to people of varied academic, cultural and socio-economic background using tact, diplomacy and courtesy.
  • Prepare and administer budgets.
  • Provide leadership, direction, and support to assigned staff.
  • Develop and coordinate college events.
  • Direct a variety of marketing and promotional activities and materials
  • Work collaboratively to assure the quality and delivery of programs and services.

Examples of Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty of the position satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions required for the position.

  • Develop and oversee implementation of college marketing and communications plan.
  • Establish annual goals and objectives for assigned programs; direct the planning, development, and implementation of a proactive marketing and public relations program to accomplish goals and objectives; oversee public information and marketing presented on the college website; develop and recommend annual budget and monitor expenditures.
  • Serve as a resource, advisor and coordinator for the President and administrative staff regarding marketing, public information/relations and events coordination.
  • Provide advice on internal and external marketing and communications systems and methods; assist the President and administration with outreach efforts as appropriate; write speeches for the President as requested.
  • Recommend new or improved public, fundraising, community or governmental relations opportunities to the President.
  • Serve as official liaison between the College and the media; maintain positive working relationships with area media representatives; prepare press releases and serve as primary spokesperson.
  • Maintain open lines of communication with all community organizations and provide prompt responses to requests for information about the College; represent the college at community functions; maintain and regularly update a file of community organizations and their officers and mailing lists of residents and community groups interested in educational affairs.
  • Support the planning of promotional projects and events, including coordination of event details, development and sending of invitations, and event publicity.
  • Supervise graphic art and webpage services, including photography, to support assigned activities; provide guidance on effective designs and content.
  • Receive and assess advertising proposals; plan, research, design and produce a variety of informational and promotional materials for advertising purposes; coordinate production with in-house staff and outside consultants.
  • Support development, design, and production of College Schedule of Classes; work collaboratively with faculty, division chairs, and administrators in developing college catalog and making preparations for schedule production.

Knowledge and Abilities

Knowledge of:

  • Marketing principles, practices and techniques.
  • Advertising strategies and campaigns.
  • Techniques applicable to student recruitment and retention programs.
  • Techniques use in preparing, producing, and disseminating information, using all major communication media.
  • Principles and practices of mass communication and public speaking.
  • Principles and techniques required to establish and maintain positive external and internal relations.
  • Approaches and techniques for effective community outreach and fundraising.
  • Principles of building and reinforcing brand awareness.
  • Principles of effective graphical presentation for written material and promotional campaigns.
  • Understanding of segmenting markets into target audiences for marketing campaigns and web content presentation.
  • Techniques and procedures of copy editing and layout.
  • Processes for proper budget management.

Ability to:

  • Plan, develop and conduct effective public information strategies and campaigns.
  • Design and produce pleasing, clear, readable publications.
  • Write, edit and proof materials such as speeches, news releases and publications.
  • Leverage resources to achieve outcomes within a specified budget.
  • Speak effectively in front of large groups of people.
  • Ability to discern and provide guidance on effective graphic design.
  • Plan and schedule projects to meet critical time lines.
  • Establish and maintain effective and cooperative working relationships with others.
  • Communicate effectively both orally and in writing.
  • Relate effectively to people of varied academic, cultural and socio-economic background using tact, diplomacy and courtesy.
  • Prepare and administer budgets.
  • Provide leadership, direction, and support to assigned staff.
  • Develop and coordinate college events.
  • Direct a variety of marketing and promotional activities and materials
  • Work collaboratively to assure the quality and delivery of programs and services.

Salary and Benefits

  • Anticipated Hiring Range: $87,880–$94,642 annually (Administrative Salary Schedule, Range 10, Steps A-C).
  • Employer-contributed medical, dental and vision for employee, spouse, and/or dependents.
  • Employer-paid long term disability for employee.
  • Voluntary life insurance.
  • 13 paid holidays, plus 1 floating holiday annually; paid non-workdays between Christmas and New Year.
  • 22 days vacation leave accrued annually (25 days after 5 years).
  • 12 days sick leave accrued annually.
  • Personal necessity leave and personal business leave.
  • Professional development and renewal leave.
  • $500 longevity award annually after 10 years of service and $1,000 longevity award annually after 15 years of service.
  • CalPERS retirement.
West Valley-Mission Community College District is an Equal Opportunity Employer

Keyword Phrases

  • Director of Marketing and Public Relations
  • 2 Silicon Valley locations
  • student-centered learning environment
  • empowering diverse human capital
  • Public Relations, Marketing and Communications
logo
Employment Type:Administrative Staff
Degree Required: See Job Description
Experience: See Job Description
Level of Job: Director
Salary: See Job Description
Type of School:2 - Year Institution / Technical
Application Requirements: CV/Resume
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