Under the supervision of the Associate Director of Design Services, the Graphic Designer implements and develops the college's visual identity through digital, print, and other media. The Graphic Designer helps ensure a cohesive institutional identity across all media that expresses Berklee's unique identity. In this role, the Graphic Designer helps the college and its areas to effectively, accurately, and consistently communicate messages to its audiences, wherever those messages may appear.
Essential Duties and Responsibilities
Develop and implement the college's visual identity via expertise in web and print design, brand consistency, layout, production, typography, photography, and illustration.
Design, prepare, and coordinate production of an effective and cohesive family of print materials for the college and its offices, including but not limited to concert posters and playbills, major event programs and collateral, promotional pieces, newsletters, brochures, flyers, invitations and stationery, displays, signage and wayfinding, forms, maps, ads, conference banners, t-shirts, CD packaging, stickers, college memorabilia, and, most importantly, larger-scale projects such as longer printed pieces, and the college's summer programs marketing campaign.
Play a role in the ongoing deployment of the college’s visual brand through the development of logos, icons and icon sets, maps, and other illustrated graphics for use on the web, on mobile apps, on the college’s official social media accounts, in print, and in video.
Work with college clients as necessary to interpret needs, advise on options, and decide on courses of action. Translate needs into an effective and cohesive visual language that (1) first and foremost reflects and supports the college's identity, and (2) secondarily, achieves the individual goal of the area or department. Customize that visual language as necessary, based upon audience and media.
Play a role in the area of web design, in collaboration with the web team, through: ongoing design of berklee.edu and other web properties, via an understanding of HTML/CSS, user experience, interaction design, usability issues, and best practices; creation of HTML emails and templates; and creation of web ads and other graphics as needed.
Design templates and other quick, self-service options to meet various college needs. Identify appropriate needs and formats, including but not limited to postcards, invitations, flyers, event collateral, and presentations (PowerPoint, Keynote, etc.). Ensure that templates maintain college identity integrity, and lock down elements so staff who make use of them won't/can't alter design.
Collaborate with the design team to develop methods for streamlining regular tasks as much as possible and identify other timesaving approaches, in order to free up time for more sophisticated design projects.
Anticipate photography needs (content, composition, colors, etc.), identify preferred photographers, delegate and art direct photographers prior to shoots, and select photos for college use. Prepare and manipulate photos for use in design as necessary.
Keep an orderly library of current and past projects.
Dress and deportment consistent with representing a premier institution of higher education and its leadership.
Maintain awareness of college policies, events; take part in the life of the college.
Possible Additional Duties and Responsibilities
Attend press runs for quality-control checks.
Attend professional development sessions.
Stay abreast of design trends, particularly those of greatest impact to the prospective student, musician, and parent audiences.
Other duties as may be assigned.
Ability to bring each project from initial concepts to final printed piece.
Superior attention to detail and thoroughness. Ability to make excellent design decisions that align with copy and other aspects of communications projects.
Solid organizational skills to manage several projects simultaneously, and ability to bring each project from initial concept to completion.
Strong interpersonal and team skills to interface with a broad range of college administrators, staff, and external vendors, printers, and designers.
Minimum of 2-5 years experience in a professional design capacity, working in both print and digital media.
Bachelor of Fine Arts degree in Graphic Design or the equivalent.
Mastery of InDesign, Photoshop, and Illustrator, all in the Apple operating system environment.
Demonstrated awareness of recent trends in graphic design and digital print technologies.
Traditional graphic design background with a diversity of demonstrated creativity and skills.
Demonstrated experience with four-color process printing and paper stocks, and thorough understanding of print procedures and techniques. Understanding and experience with all aspects of digital prepress technology.
In-depth knowledge of typography.
Demonstrated experience in graphic manipulation and retouching of photographs.
Experience working in a diverse, creative community preferred.
Familiarity with contemporary music styles, leading musical figures, and the basic structure/organization of the music and recording industries. Knowledge of the place of art and design in music preferred. Musical training or equivalent experience a plus.
Berklee College of Music is committed to increasing the diversity of the college community and the curriculum. Candidates who can contribute to that goal are encouraged to apply and to identify their strengths in this area.