Detailed Job Description
The Marketing Coordinator is responsible for marketing, promotion, and publicity functions for a department, college, or division. Responsibilities could include creating and implementing marketing strategies using advertising, media, direct mail, and other printed material, broadcast outlets and mailing lists; overseeing the production of the materials specified in marketing plans and calendars; consulting with product and/or program development; developing budgets, and maintaining good working relations with the news media.
Additional Department Summary:
The Marketing Coordinator is an essential member of the University of Alabama Press's marketing and sales team, reporting to the Sales and Marketing Director. Detail oriented, self-motivated, and with a consistent track record of follow-through, the Marketing Coordinator oversees a coherent strategy for promoting and publicizing the Press as a whole. The Marketing coordinator collaborates with Acquisitions Editors in the preparation for their attendance at scholarly meetings and trade exhibits. The candidate is responsible for the development and maintenance of reviewer databases, the distribution of new titles to book reviewers along with marketing slips created for that purpose, and the collection and deployment of resulting book reviews in book metadata. As a follow-up to the purchase of ad spaces by the sales and marketing director, the Marketing Coordinator designs and submits advertising to journals and periodicals. The Marketing Coordinator interacts with the book-buying public by way of social media, the UAP website, and electronic direct mail book announcements. This individual also creates discount flyers for distribution by authors to their own academic and social networks. The Marketing Coordinator submits UAP books for awards, within the time limits identified by the sales and marketing director.
Required Minimum Qualifications
Bachelor's degree and at least one (1) year relevant work experience.
Additional Required Department Minimum Qualifications:
Bachelor's degree or higher in the arts and sciences, or in a relevant pre-professional program (marketing, business, communication, or journalism).A minimum of one year experience in marketing or public relations for a non-profit or public service entity, such as a university or college, museum, library, or arts program; especially desirable is experience in book publishing, preferably with a scholarly or academic publisher.Valid U.S. driver's license. Must be at least 21 years of age and have an acceptable motor vehicle report as determined by the insurance carrier.Overnight travel will be required on occasion (once or twice a year) and driving to and from nearby cities will be as well (two to four times per year, on average). To erect and dismantle exhibits in off-site locations, the ability to lift and maneuver books of books and materials is required; such boxes may weigh thirty (30) pounds.
Skills and Knowledge:
Strong interpersonal and written communication skills, the ability to prioritize and accomplish numerous tasks simultaneously, ability to work independently, and within deadlines are required.It is vital that the Marketing Coordinator have sound verbal and written language skills to effectively communicate with fellow professionals and with scholars, both in person and in writing. Particular interest and training in publishing and in subject areas in which the Press is active will be an asset. A calm, professional demeanor is required to handle the broad range of situations encountered in the public exhibit environment and in business transactions.
Familiarity with office computer equipment highly desirable. Prior experience in scholarly publishing and working knowledge of Photoshop and InDesign software is preferred. 56 Monthly (exempt): - Minimum - $ 29120.04 Midpoint - $ 40767.96
Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction will receive an individualized review of the prior conviction before a hiring decision is made. EOE/AA
The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, genetic information, disability, or protected veteran status, and will not be discriminated against because of their protected status.