Chief Marketing Officer - Parker University in Dallas Texas

Unfortunately, this job is expired as of 9/4/2013.

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Parker University

Dallas, Texas 75229

United States


Detailed Job Description



  • Advanced degree in marketing, public relations or communications, highly preferred
  • Ten (10) or more years marketing experience in higher education, required
  • Five (5) or more years managerial experience
  • An understanding of and familiarity with the chiropractic profession and practices, preferred



  • Excellent written, verbal, and interpersonal skills
  • Strong organizational and project management skills
  • Proven leadership skills; ability to think strategically
  • Good understanding of design and integrated marketing
  • Strong consensus builder and collaborative manager; team player
  • Competent in dealing with diverse personalities and departments
  • Demonstrated ability to motivate staff and to think creatively
  • Ability and willingness to travel


 The position responsibilities include, but are not limited to the following:

  •  Develop and implement a University-wide marketing/communications action plan including priorities, budget forecasts, tactics, timelines and measurements that support all departments, programs, and constituencies of the University.
  •  Manage all internal and external communication efforts; develop key messages and position statements.
  •  Responsible for institutional branding, marketing, advertising, event promotion, PR, budget oversight and publication management; act as managing editor for signature publications; oversee production of all collateral materials; and establish communication policies.
  •  Serve as principal media liaison and spokesperson for the University; coordinate press conferences and photo shoots; manage media interviews; generate press releases and media alerts; develop and manage a crisis communication plan; and create story angles and pitches to attract local and national media.
  •  Provide oversight for two to eight employees in staff management, development, and evaluation.
  •  Serve on University committees as assigned.
  •  Ability to work occasional evenings and weekends with some travel required.
  •  Perform other tasks as may be assigned by the Provost.

Keyword Phrases

  • Higher education
  • Chief Marketing Officer
  • Communications
  • Marketing
  • Public Relations
Employment Type:Higher Education Executives
Degree Required: Masters
Experience: At least 10 years
Salary: Not Specified
Type of School:Research University
Application Requirements: CV/Resume
Cover Letter