Advanced degree in marketing, public relations or communications, highly preferred
Ten (10) or more years marketing experience inhigher education, required
Five (5) or more years managerial experience
An understanding of and familiarity with the chiropractic profession and practices, preferred
Excellent written, verbal, and interpersonal skills
Strong organizational and project management skills
Proven leadership skills; ability to think strategically
Good understanding of design and integrated marketing
Strong consensus builder and collaborative manager; team player
Competent in dealing with diverse personalities and departments
Demonstrated ability to motivate staff and to think creatively
Ability and willingness to travel
ESSENTIAL JOB FUNCTIONS:
The position responsibilities include, but are not limited to the following:
Develop and implement a University-wide marketing/communications action plan including priorities, budget forecasts, tactics, timelines and measurements that support all departments, programs, and constituencies of the University.
Manage all internal and external communication efforts; develop key messages and position statements.
Responsible for institutional branding, marketing, advertising, event promotion, PR, budget oversight and publication management; act as managing editor for signature publications; oversee production of all collateral materials; and establish communication policies.
Serve as principal media liaison and spokesperson for the University; coordinate press conferences and photo shoots; manage media interviews; generate press releases and media alerts; develop and manage a crisis communication plan; and create story angles and pitches to attract local and national media.
Provide oversight for two to eight employees in staff management, development, and evaluation.
Serve on University committees as assigned.
Ability to work occasional evenings and weekends with some travel required.
Perform other tasks as may be assigned by the Provost.