Social Media Coordinator - American Public University System in Manassas Virginia

Unfortunately, this job is expired as of 2/10/2016.

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American Public University System

Manassas, Virginia

United States

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Detailed Job Description

Synopsis of Role:

The Social Media Coordinator manages all social media communities for American Public University System (APUS).

Essential Functions:

• Performs social media engagement activities (writing, posting, and tracking posts across various social media platforms) as directed in support of the University’s marketing initiatives.

• Executes day-to-day social media initiatives; pushes content and develops strategies to improve user engagement and drives action across all major channels such as Facebook, Twitter, LinkedIn, Google+, YouTube, etc.

• Creates social media campaigns and provides template social posts for company use, pertaining to specific events and announcements.

• Monitors social media conversations and responds as needed.

• Maintains a file of active social accounts and users and conducts quarterly social media audit.

• Monitors trending news stories and “hashtags” for potential University involvement.

• Identifies new/emerging social platforms that serve the goals of the organization.

•Provides regular reports and updates on emerging trends for staff and departments.

• Leads training for staff and new hires as directed.

• Performs other duties as assigned.

Work Environment and Physical Demands:

• Standard office environment in Manassas, VA.


Required Skills:

• Strong interpersonal and customer support skills.

• Strong understanding of current and emerging social platforms (especially Facebook, LinkedIn, Twitter, Instagram, Google+, and Pinterest).

• Knowledge of marketing communications insights and industry trends, strategies and objectives.

• Excellent written and verbal communication skills.

• Strong organizational skills.

• Ability to work independently and as part of a team.

• Ability to work under strict deadlines.

Required Experience:

• One to three (1-3) years of relevant experience.

• Experience with social media management platforms (e.g. Hootsuite) required.

• Experience with social analytics and listening tools required.

• Familiarity with education industry is preferred.

Keyword Phrases

  • Marketing Administration
  • Social Media Coordinator
  • Embracing and creating diverse learning environs
  • Superior and relevant distance learning programs
  • Online education supports a community of learners
  • Public Relations, Marketing and Communications
Employment Type:Administrative Staff
Degree Required: See Job Description
Experience: See Job Description
Level of Job: Analyst / Staff
Salary: Not Specified
Type of School:4 - Year / Masters Institution
Application Requirements: CV/Resume
Cover Letter