Public Relations Coordinator - Anne Arundel Community College in Arnold Maryland

Unfortunately, this job is expired as of 2/5/2016.

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Anne Arundel Community College

Arnold, Maryland

United States

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Detailed Job Description

With an emphasis on visual storytelling, the Public Relations Coordinator develops and implements tactics to promote the college by leveraging technology and the most current public relations approaches, such as content creation and curation, mobile, social media, blogging and more. In addition, the Public Relations Coordinator helps coordinate the college's day-to-day public relations and publicity opportunities to reach its many diverse audiences.


Work closely with the assistant director and PRM team to identify and prioritize college promotional and story opportunities.

Serve as a primary creator of digital content in support of college's public relations efforts.

Develop, write and produce a wide variety of compelling stories that can be shared across multiple platforms (social media, website, blogs, etc.) to reach the college's diverse range of target audiences.

Serve as team lead for media monitoring software; monitor news coverage, relevant issues and trends; build and maintain influencer lists (media, bloggers, higher education outlets, trade publications, etc.); distribute news releases and stories; develop news coverage reports.

Assist with writing and editing content for college publications (e.g. President's ezine, Bird's Eye View, AACC News Roundup)

Attend a wide variety of college and student events and activities; take photos or short videos, conduct interviews, post to social media, etc.

Develop and maintain strong relationships with college's "internal" clients to stay on top of college promotional opportunities.

Support the public relations team in crafting pitches and conducting outreach to news media and other influencers.

Other duties as assigned by Assistant Director or Executive Director.  

Required Qualifications

Bachelor's degree in journalism, public relations, communications or related field.
Minimum of 3 years related experience.
Excellent writing and interpersonal communication skills.
Demonstrated understanding of how to make a story more visually appealing through tight, compelling copy; strong headlines; and photo and visual assets.
Strong understanding of public relations strategies and tactics with a strong ethical platform.
Strong photography skills; some video capability preferred.
Passion for continuously evolving social media environment.
Excellent technical skills, including mobile and tablets; ability to learn and apply new technology innovations quickly.
Strong research and analytical skills, including experience with Google Analytics, Facebook or other reporting sources; and ability to identify trends and provide insights for promotional opportunities.
Strong familiarity and experience using AP Style preferred.
Outstanding client relationship and customer service skills; strong communicator and collaborator.
Ability to work in a fast-paced environment with attention to details and deadlines; demonstrated organizational skills and the ability to prioritize projects.

Experience with content management systems (e.g. uploading content to the web).

Willingness to attend college and community events outside of normal business hours.  

Special Instructions to Applicants

Resume and cover letter are required

For more information or to apply, please visit

Anne Arundel Community College is an Equal Opportunity Employer

As a condition of employment and in connection with your employment application process, Anne Arundel Community College shall conduct a background check on all candidates selected for employment. The information contained in such background reports shall be used for job relevant employment purposes. All offers of employment are contingent upon the favorable results of a background check screening

While we appreciate your interest in employment with Anne Arundel Community College, we regret that we are unable to sponsor employment Visas for job applicants at this time.  

Keyword Phrases

  • Public Relations & Marketing
  • Public Relations Coordinator
  • Great College "Honor Roll"
  • Baltimore-Washington Metropolitan Area
  • Embrace Diversity
  • Public Relations, Marketing and Communications
Employment Type:Administrative Staff
Degree Required: Bachelors
Experience: See Job Description
Level of Job: Analyst / Staff
Salary: Not Specified
Type of School:2 - Year Institution / Technical
Application Requirements: See Job Description