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Under administrative direction, oversees, coordinates and implements reports, research and assessment for enrollment management and student success efforts; conducts predictive modeling and analytics, surveys and conducts market research; analyzes and synthesizes data to generate meaningful information to be used for institutional strategic decision-making; Inventories and maintains comprehensive ERM assessments, reports research and comparative data to assist the University in data-driven, student success-focused decisions; reports data in a useful and accurate manner, ensuring that reports are produced in a clear and consistent format; works with users throughout the division to determine reporting needs, data analysis, report development and report maintenance; oversees recruitment strategies with a focus on emerging domestic markets; collaborates with faculty and business groups to provide innovative delivery of education; assists with forecasting and assessing enrollment trends; supervises staff, budgets, goal setting, strategic planning.
Knowledge of higher education policies and programs
Knowledge of enrollment planning strategies
Knowledge and skills in descriptive statistic research methods
Working knowledge in applied statistical analysis, modeling, and data mining techniques
Working knowledge of tools used for data analysis such as, but not limited to: SPSS, SAS, GIS, Atlas TI, and NVivo, MapPoint, Tableau, EMSI, Enrollment RX, CollegeNet, AIM, EIS, Cognos, College Results
Knowledge and skills in academic assessment and program evaluation
Ability to present verbally and in writing, complex technical work
Ability to interact with University and outside groups effectively
Ability to manage multiple tasks simultaneously
Ability to maintain confidentiality
Ability to interact as team leader or member
Ability to adapt to changing assignments and priorities
Ability to multi-task and adhere to strict deadlines
Ability to demonstrate self-direction and motivation
Master’s degree supplemented with three (3) years of related experience or equivalent combination required.
Designs, implements, analyzes and communicates results of qualitative and quantitative research, assessment and evaluation studies; creates and maintain divisional report inventories.
Designs and develops standardized operational and management reports for relevant stakeholders. Provides research analysis for queries relating to recruitment, retention, enrollment management, market viability, program evaluation and capacity analysis; assists in providing extracts, analysis and reports for divisional stakeholders; coordinates planning and communication of recruitment efforts with admission management to maximize the matriculation of students eligible to participate in specific programmatic areas; assists with marketing plan and start-up of new markets or programs; communicates with counselors, faculty, and other leaders; assists with program/course development.
Applies analytical methods to existing University data sources to assist in enrollment and retention initiatives; identifies, develops, and cultivates recruitment territory; develops recruitment strategies; establishes market aims, targets, and niches; supervises staff in domestic initiatives.
Facilitates positive University and community partnerships; conducts workshops designed for training faculty, staff, and students during the set-up of new programs; manages contracts, budgets, and cost analysis; and training for stakeholders in usage of enrollment reporting resources
Assists with development of strategies and tactics utilizing data to expand currents markets focusing on domestic and international areas; contributes to overall enrollment and retention of students; performs other duties as assigned.
Other duties as assigned.
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