Associate Director of Video Services, Berklee Online - Berklee College of Music in Boston Massachusetts

Unfortunately, this job is expired as of 12/18/2015.

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Berklee College of Music

Boston, Massachusetts

United States


Detailed Job Description

About Berklee Online:

Berklee Online is the online school of Berklee College of Music, delivering access to Berklee’s acclaimed curriculum from anywhere in the world. Berklee Online's Bachelor of Professional Studies degree program, multi-course certificate programs, and award-winning online courses are accredited and taught by the college's world-renowned faculty, providing lifelong learning opportunities to people interested in music and working in the music industry.

As the business of music continues to move online, Berklee Online is taking a leadership role in educating the next generation of producers, performers, and entrepreneurs on this evolving industry landscape. Berklee Online’s students come from over 130 countries around the world, and include Grammy award winners, managers, artists, publishers, music business entrepreneurs and major international touring acts.

Job Description:

Reporting to the AVP of Marketing and Recruitment, the Associate Director of Video Services will align the video content creation and distribution strategy across all of Berklee Online to achieve a unified look and feel for all video production endeavors across the organization. Utilizing video best practices and best-in-breed technology, this position will optimize video content for both educational and marketing purposes with the goal of increasing reach, ROI, and engagement. This position will have indirect supervision and will participate in goal setting and annual performance reviews for all video personnel. While direct reporting is to the AVP of Marketing and Recruitment, job performance will be assessed by the leadership team at Berklee Online, representing all of the staff members this role directs. Specific duties include, but are not limited to:

  • Identify and execute on innovations in video (VR, strobe technology, etc.) to enhance brand positioning, and student experience in our online courses.
  • Experiment, iterate, measure, and make recommendations based on data and video performance.
  • Develop strategies and coordinate teams focused on the goal of utilizing video content more effectively across multiple channels (YouTube, Facebook, Twitter, Instagram, MOOCs, online courses, etc.) in combination with developing content for specific channels that is optimized for exceptional performance. These strategies will include coordinating a unified approach to lighting, software, editing, storage, and more.
  • Coordinate the efforts of several disparate video teams to create a unified look and feel between massive online open course (MOOC) content, marketing content, and online course content in such a way that this content can be easily shared between areas.
  • Oversee content development to ensure that the content is shareable, and is targeted towards organic viewer engagement.
  • Ideate on visually interesting and unique approaches to video for increased overall sharing, engagement, and reach. Implement best approaches.
  • Oversee all video distribution strategy on YouTube, social media, and more.
  • Implement and oversee a master video scheduling document to ensure coordination of resources between teams. Coordinate video shoots with both in-house and external talent, as needed.
  • Manage video equipment and technology, including identifying, budgeting, purchasing, cataloging, and maintaining equipment.
  • Shooting and editing video production work, as required.
  • Oversee the strategy around third party distribution partners (Vidyard, Brightcove, etc).

Required Skills

  • Proven ability to work & lead effectively in a highly diverse campus community.

Required Experience

  • BFA in Film or related field
  • 7-10 years experience with video production and video editing in a high paced environment.
  • Experience in overseeing digital video strategy, project workflow, and multi-channel video distribution for domestic and international audiences required.

Berklee College of Music is committed to increasing the diversity of the college community and the curriculum. Candidates who can contribute to that goal are encouraged to apply and to identify their strengths in this area.

Keyword Phrases

  • Learning lab for the music of today
  • Cultivating the musicianship of all students
  • Holistic and constantly evolving diversity
  • Public Relations, Marketing and Communications
  • Admissions & Enrollment / Recruiting
  • Multimedia
Employment Type:Administrative Staff
Degree Required: See Job Description
Experience: See Job Description
Level of Job: Director
Salary: See Job Description
Type of School:4 - Year / Masters Institution
Application Requirements: CV/Resume
Cover Letter