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Job ID: 1968
Miami’s College of Education, Health & Society (EHS) invites applications for the position of Web Content Manager/Digital Marketing Specialist. This position will play a key role in planning, designing, implementing, reviewing and assessing the integrated communications and marketing efforts of EHS. EHS is looking for a personable, articulate, detail-oriented self-starter with strong project management skills to work in a team-based environment to advance its strategic goals and objectives.
Collaboratively develop and implement all digital campaigns and strategies including but not limited to website, landing pages, and emails; copywriting - establish tone and voice.; produce relevant copy for web; devise strategies to drive online traffic; track conversion rates and improve website; raise brand and program awareness; improve usability; evaluate customer research, market conditions and competitor data; review new technologies and bring EHS to forefront of developments in digital marketing; proactively research and implement plans to harness/incorporate emerging technologies as appropriate; work with Marketing Team to co-lead new business practices and implement digital strategies; use the CMS (Cascade) to post updates, manage landing pages and build out new features and functionality; continually evaluate site interface to optimize the user experience; use Google Analytics to assess site performance and compile KPIs; monitor user experience and engagement and maintain KPIs to inform our content strategy; and create programming around streaming media (webinar series). Help troubleshoot any issues related to the revision/updates of the website and support the technologies required (streaming video, social media, etc.). This position reports to the EHS Director of Marketing and Communications.
Bachelor’s or Fine Arts degree in marketing, communications, interactive media, web design or related field; exceptional copywriting and communication skills; ability to communicate complex ideas; understanding of technology and desire to keep up with emerging technology trends; proactive, collaborative and solutions-focused with strong project management skills; ability to manage time, prioritize multiple and concurrent tasks, and quickly produce results; proficient with Microsoft Office; sound understanding of marketing principles.
Experience with website content management systems (Cascade); fluency with usability architecture, development and design tools (including HTML), seo, cross-browser and cross-platform compatibility, image files (jpeg, tif, png, etc.); basic understanding of website analytics and measuring ROI; solid understanding of online copywriting and how it impact search engine optimization; strong understanding of current online marketing concepts, strategy and best practice; basic video and/or photography skills; Adobe Creative Suite, particularly Photoshop.
Miami University, an equal opportunity/affirmative action employer with smoke- and tobacco-free campuses, is committed to a multicultural environment and strongly encourages applications from minorities, females, veterans and individuals with disabilities.
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