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As a member of the University Communications team, this position provides oversight and direction for all strategic marketing-communications efforts for Washington State University Enrollment Management and Admissions. This position is responsible for collaborating with the Director of Recruitment to develop a strategic marketing plan, and implementing the plan with production timelines, resource and personnel allocations, high-quality writing, and the timely development of all recruiting collateral. This includes but is not limited to marketing promotions, web development, advertising, and presentations. This position is supported by and works under the direction of University Communications’ director and assistant director of marketing.
A Bachelor’s degree in public relations, mass communications or a relevant field AND three (3) years of professional experience in print or broadcast news media, public relations or marketing including proven experience with writing and editing skills; writing feature articles, brochures, annual reports and speeches; executing strategic communication plans and complex communication projects.
Professional experience in undergraduate recruitment marketing in a higher education environment.
Proven experience working on an undergraduate recruiting team.
Demonstrated experience in writing for a variety of media and styles, including magazine feature stories, news releases (Associated Press style), advertisements, and the web.
Knowledge of print production processes and experience coordinating the production of printed pieces from developing and conveying the concept through the design, proofing, and production phases.
Experience in higher education and non-profit organization.
Experience working in a large institutional or corporate environment.
Master’s Degree in a relevant field.
University Communications spearheads the development and implementation of the WSU strategic marketing plan. We partner with the University community to present WSU’s achievements, events, people, and brand persona to audiences worldwide.
Washington State University conducts transformational research and provides world-class education to more than 28,000 undergraduate, graduate, and professional students. Founded in 1890 in Pullman, it is Washington’s original land-grant university, with a mission of improving quality of life.
WSU has physical campuses in Pullman, Spokane, the Tri-Cities, North Puget Sound Everett and Vancouver. The Global Campus offers online access to the University’s degrees statewide and around the world. With offices in all 39 counties in the state, WSU Extension serves as the University’s primary outreach education unit bringing its resources to the State’s citizens.
Competitive benefits available hrs.wsu.edu/benefits
WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veterans, persons of disability and/or persons age 40 and over are encouraged to apply.
WSU is committed to excellence through diversity and faculty-friendly policy action, including partner accommodation and NSF ADVANCE Institutional Transformation programs (http://www.advance.wsu.edu/).
WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.
WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521(v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or firstname.lastname@example.org.
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