Digital Content Specialist - Saint Louis University in St. Louis Missouri

Unfortunately, this job is expired as of 9/1/2015.

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Saint Louis University

St. Louis, Missouri

United States


Detailed Job Description

Under general direction, is responsible for developing and maintaining the online presence for SLUCare, including Web content management, developing online videos, writing and editing for the Web, and site management. Collaborates with other team members to maintain site standards with regard to new development. Implements and directs site promotions, analytics, e-marketing campaigns and managing relationships with outside vendors who develop online tools that are hosted on

Knowledge, Skills, Abilities, and Personal Characteristics

Knowledge of video equipment and editing software (Final Cut Pro, etc.)
Knowledge of Web development, applications, and technology
Knowledge of HTML/CSS and Javascript
Knowledge of programming and graphic design

Project management skills
Interpersonal/human relations skills
Written and verbal communication skills
Ability to provide site management solutions
Ability to perform work that is technically oriented, working on various platforms, including Microsoft and Apple
Ability to recognize trends in Web development
Self-motivated, tech-savvy, and creative
Understanding of SEO and SEM best practices
Understanding and knowledge of social media
Experience with mobile platforms
Experience in keeping cool and being a team player in an evolving environment

Minimum Qualifications

Education and experience equivalent to: Bachelor’s degree; supplemented with five (5) years related work experience.

Job Duties and Responsibilities

Produces video content. Continually enhances Web presence through development of online videos. Is responsible for all aspects of video production including coordination, interviewing, shooting, editing and publishing to SLUCare’s You Tube account.

Manages projects and relationships with outside vendors. Manages relationships with outside vendors. Partners with outside vendors to develop and maintain digital tools, programs and services to improve our user experience. Manages tools such as Find a Doctor, Adam, SEM and outside video house for larger video projects. Remains current with digital technology industry advances to source and manage additional vendor relationships.

Develops and maintains site metrics and analytics for campaigns (e-marketing and SEM). Develops tailored metrics to illustrate various general trends, and to drill-down to identify specific areas for improvement with the site and/or campaigns. Utilizes metrics to identify structure improvements, including but not limited to identifying better user experiences.

Initiates and manages general web projects. Designs and executes electronic marketing campaigns to promote services within SLUCare. Tracks responses, generates reports related to activities. Creates, develops and manages content for utilizing CMS. Maintains a consistent look and feel through Web properties. Assures Web-based information is archived for future needs and reference. Copyedits and proofreads Web content.

Remains current with emerging industry trends and technologies. Researches comparable sites and brings forward best practices and ideas for improving the site and enhancing the user experience.

Keyword Phrases

  • Marketing & Provider Services
  • Digital Content Specialist
  • Embrace inclusion in diversity
  • Jesuit institution
  • Research University
  • Web Development
  • Public Relations, Marketing and Communications
Employment Type:Administrative Staff
Degree Required: Bachelors
Experience: See Job Description
Level of Job: Analyst / Staff
Salary: See Job Description
Type of School:Research University
Application Requirements: CV/Resume
Cover Letter