Many articles have been written about what constitutes a good university job posting; actually, there is a very simple way to look at it – write five (5) paragraphs, covering what we were all taught in Grade School when writing an essay. Incorporate:
The "Who" is actually one of the hardest parts to write. Rather than say “The biology department at XYZ University seeks an Associate Professor with skills in…” try:
Our department is undergoing exciting opportunities for change due to retirement. We are currently hiring an individual with charisma and a love for both university research and teaching upper-level undergraduates. In particular, “biology of invertebrates” is one of the key “centers of excellence” we lost with the retirement; having this knowledge can propel you to the top of the recruiting pool.
“What” generally extends from “Who,” although it also takes into account the nature of the university job. Explain what drives the higher education department, the school and university job posting. Sell it hard! Continuing from above:
We are a global university of 34,000 students, 21,000 who are undergraduates. 61% of the faculty members live within four (4) miles of the campus; carpooling is encouraged for all higher education professionals, and spousal interest clubs are promoted. Our world-renowned biology department delivers state-of-the-art laboratory experiences to students at all levels of higher education, with particular goals of preparing the next generation of teachers, researchers and professors.
“When” can both be short and straight-forward in its delivery:
Because our department at the university has a job opening due to a professor’s retirement, we promoted from within, allowing us the flexibility to take our time hiring the right candidate. The position will commence higher educational activities on August 23, 2017, although university privileges will begin August 1, 2017. Note that we are leaving the faculty position open until filled, but candidates who apply before December 21, 2016 will have the best opportunity for consideration……
“Where” actually can be tricky if you do not plan the logistics of how to receive the applications. If applicable, it is always advisable to include a name and email address of the Department Search Committee head, and keep wording simple, particularly when redirecting higher education job applicants to your own website. There are basically three (3) types of delivery methods: Links to a university job application portal on your website [the most popular]; emailing with particular data required; and regular mail to a specified location [old school]. Examples of each include:
“Why” may seem a bit odd in characterization, but it covers why someone will fit your specification:
We are seeking someone with 5+ years experience in the following areas: ……………………… Your experience should include …………………………………………. In your cover note, tell us why you fit what we seek.
Earlier, we mentioned to include five paragraphs in a university job posting; that actually is the best way to start writing the advertised description; however, many schools, depending on amount of the advertising budget and the medium they are using, may find better ways of ordering (e.g., What, Who, Why, When, Where), or even combining paragraphs. The most important thing is to address all 5 Ws in the university job posting.
Rick Friedman is President of ScholarlyHires.com
originally written June 3, 2011
updated May 17, 2016
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